Tom Busath
—Designer
I design more than visuals.
I build digital products
that solve real problems,
creating delightful
experiences across
multiple facets.
I’m a product designer with 14 years of experience across brand and product, at companies large and small.
I excel at design craft, mentorship, and cross-functional collaboration, driving results in complex environments. I want to make your life easier.
I’m a team player with a high bar. I'll help you level up your understanding, influence and Figma game. We'll create experiences that are portfolio-worthy.
I collaborate closely with PdMs, offering expertise from strategic vision to final delivery, ensuring we achieve the highest possible impact together.
(I’m ≠ engineer) but I know a bit of .html and .css and I love collaboration. Let's jam together.
Anti-fraud Tool
Developed a real-time anti-fraud tool to detect and prevent suspicious transactions.
Company: Capital One
Role: Design (Lead), Research, and Strategy
Results: 43% Pitch-to-yes rate; highest of any product in the suite.
Wanna see a magic trick?
Click the AI icon in the bottom right.
Functional
Customer-Focused
Innovative
Delightful
These are design principles that I try to live by. I believe that design makes the most impact when it's functional. Otherwise, it's just art. I try to guide each conversation with the user at the center, which only comes with deep empathy and understanding. And the solution we come up with needs to be innovative and delightful, or it won't turn many heads. My mission is to bring the highest level of value to my company, while keeping the integrity of the user forefront. If we don't solve the customer's pain, it won't be successful.
My journey into UX design is built on a foundation of advertising and marketing, where I honed the design skills that now serve me well in creating user-centered experiences. I've always been driven by a desire to help people, to solve their pain points, and to make their lives easier. This passion is what fuels my approach to design. My entrepreneurial spirit allows me to see the bigger picture, to understand the business objectives and product manager's intent, ensuring that my designs not only delight users but also align with strategic goals.
I'm not just aiming to create functional products; I want to craft memorable, iconic experiences that leave a lasting positive impact. Whether it's streamlining complex processes or simplifying everyday tasks, my goal is always to eliminate pain and increase delight in people's lives. I thrive on the challenge of transforming complex problems into elegant, user-friendly solutions, and I'm constantly seeking new ways to innovate and push the boundaries of what's possible.
Capital One
Product Design Manager
Leading a team working on car dealership loan funding, risk, and fraud products.
Capital One
Principal Interaction Designer
I created consumer-facing car shopping tools that enabled dealerships to sell vehicles.
Capital One
Senior Product Designer
Drove significant product adoption and efficiency gains through strategic marketing, user-centered design, and process optimization, while also contributing to team growth and strategic planning.
Capital One
Product Designer
Delivered highly successful and user-praised internal sales products, significantly improved user satisfaction scores, and proactively addressed team needs while contributing to company-wide design initiatives.
Tantrum Street
Design Lead
Managed the Product Design team in a FinTech suite of products, including an Enterprise-level Payments SaaS (autoboard.io) and a consumer-facing mobile app (Portant.li). Led a team of 3 designers. I designed the product flow, site maps, wireframes and high-fidelity screens for a payments software start-up company. I also assisted in user research, creating a design system, and prototyping our products.
DISH Network
UX/UI Designer
Designed and managed digital products from ideation to implementation. I worked with both Sprint and DISH designing custom software for sales representatives at DishOne. I advocated for our users while balancing business requirements.
Dish One
Art Director
Led a creative team to produce engaging content and enhance employee experiences in a fast-paced agency environment.
“Tom is an exceptional communicator who knows how to tailor his approach to meet the needs of different audiences.”
Imani Davis Senior Product Designer
“Tom is an advocate for our customers and his designs are always built from the customer perspective.”
Matt LaGrone Director of Product Management
“Tom did an excellent job learning about the dealer customer in the Fraud Prevention work and leading the team to think deeply and employ new methods of discovery. The flow-chart sorting exercise was a great way for everyone to understand where the leverage and pain points were in the customer experience.”
Jayson Sellers (Tom's Manager) Design Director
“Tom is consistently a great teammate. He is extremely thoughtful and careful to include input from all stakeholders, and is deliberate in making sure that we consider all points of view before making decisions. Tom maintains a calm but enthusiastic demeanor and I can tell he is a steady source of consistent guidance for his team, even in turbulent times.”
Scott Bradley Software Development Director
“Tom listens to & addresses stakeholder concerns proactively to impact the business agenda.”
Troy Tuttle Senior Sales Manager
“Tom was a leading force behind fraud prevention dealer research / empathy. His constant advocacy for dealers’ best interests brought this customer-centric approach to the forefront of our efforts.”
Ethan Westfall Senior Product Manager
I have over a dozen years in the design industry. After attending BYU, I started my career in Marketing and Advertising, working for DISH. It took me a few years, but when I discovered UX, I couldn't look back. I was encapsulated by the thrill of solving actual problems and pain points. When I'm not working, I love spending time with my wife and three kids playing board games and taking walks when the weather is nice. I also love tennis, pickleball, volleyball, woodworking and the outdoors. I love creating, and entreprenuership is a passion of mine.
Accolades
Diamond Award
Dealer Division (Capital One), 2025
Team award for launch of a new product offering, ProtectID. This product helps car dealerships catch identity fraud.
Top Gear Award
Fund My Deal Experience (Capital One), 2022
Individual award for design and research work on the Diamond Plus initiative.
Mark of Distinction Award
Capital One Auto Finance, 2022
My cross-functional team earned the top Capital One Auto Finance award by implementing a self-service dealer settings feature, expanding lender options and increasing loan accessibility.
Clutch Award
Dealer Websites Experience (Capital One), 2022
Individual award for design innovation.
Circle of Excellence Award
Capital One, 2021
My cross-functional team of ten received a Circle of Excellence award, Capital One's highest honor, for the national release of Rebel, our internal underwriting tool. This marks our second such award in under a year, driven by the product's rave reviews and a 96-point increase in user NPS.
Circle of Excellence Award
Capital One, 2019
My cross-functional team received Capital One's Circle of Excellence award for SmartQueues, an AI solution I designed that optimizes application sorting and call efficiency. This initiative now generates $24-32MM in annual profit.
Silver Addy
AAF Utah, 2017
While at DISH, I received a Silver Addy for "Let Me Into Your House" sales parody music video.
Silver Addy
AAF Utah, 2016
While at DISH, I received a Silver Addy for TEAM poster in Guerilla/OOH category.
Eagle Scout Award
Boy Scouts of America, 2005
I learned how to tie knots and make fires, among other things.
