✦ Interview my portfolio
Ask me anything about Tom.
I'm an assistant trained on Tom Busath's work — a product designer who builds AI products — and on feedback from the people he's worked with. Ask about his impact, his AI work, or what it's like to collaborate with him.
Answers come from Tom's real projects and peer feedback. Or browse the case studies ↓
Tom Busath
—Designer
I design more than visuals.
I build products that
solve real problems.
14 years in product design. Two patents, and an AI product I took from zero to national launch.
I set the bar on craft, I mentor well, and I make your life easier.
High bar, no ego. Let’s make work that’s actually portfolio-worthy.
Give me a vague roadmap. I’ll hand you a working prototype in days.
I don’t write production code, and you don’t want me to. But I’ll hand you a prototype worth building.
Portfolio samples
My case studies cover confidential enterprise work, so they’re password protected.
The password is on my resume. Don’t have it? Email tbusath@gmail.com.
Functional
Customer-Focused
Innovative
Delightful
These are design principles that I try to live by. I believe that design makes the most impact when it's functional. Otherwise, it's just art. I try to guide each conversation with the user at the center, which only comes with deep empathy and understanding. And the solution we come up with needs to be innovative and delightful, or it won't turn many heads. My mission is to bring the highest level of value to my company, while keeping the integrity of the user forefront. If we don't solve the customer's pain, it won't be successful.
My journey into UX design is built on a foundation of advertising and marketing, where I honed the design skills that now serve me well in creating user-centered experiences. I've always been driven by a desire to help people, to solve their pain points, and to make their lives easier. This passion is what fuels my approach to design. My entrepreneurial spirit allows me to see the bigger picture, to understand the business objectives and product manager's intent, ensuring that my designs not only delight users but also align with strategic goals.
I'm not just aiming to create functional products; I want to craft memorable, iconic experiences that leave a lasting positive impact. Whether it's streamlining complex processes or simplifying everyday tasks, my goal is always to eliminate pain and increase delight in people's lives. I thrive on the challenge of transforming complex problems into elegant, user-friendly solutions, and I'm constantly seeking new ways to innovate and push the boundaries of what's possible.
Capital One
Product Design Manager
A hands-on individual contributor at manager level on the Sales team, owning the design system for the internal platform replacing our Salesforce and Tableau stack. In its 25-territory pilot, over 90% built an account plan in month one and planning time fell from several hours to under 30 minutes. Before that I led design for dealer funding, risk and fraud — including a 0-to-1 AI fraud product now at ~$45M ARR, preventing ~$88M a year in dealer fraud.
Capital One
Principal Interaction Designer
I created consumer-facing car shopping tools for a 1M+ monthly audience. A multi-armed-bandit experimentation program I ran lifted pre-qualification submissions 20.7%, with 11 of 12 of my designs beating the control.
Capital One
Senior Product Designer
Core designer on the national underwriting product that replaced a legacy tool people genuinely hated: user NPS went from −44 to +52, associates worked 26% faster, and it reached over 80% adoption in four weeks. Its ML-sorted work queue drove $23M in additional annual NPV and earned two granted US patents.
Capital One
Product Designer
Designed the first internal sales experience that became our underwriting platform. 95% of early users rated it “very satisfied,” and satisfaction climbed from −47 to 90. Delivered 33 projects that year and contributed to the company-wide design system.
Tantrum Street
Design Lead
Led a team of 3 designers across a FinTech suite of 2 products — an enterprise payments SaaS (autoboard.io) and a consumer mobile app (Portant.li) — and built the design system both ran on. I designed the product flow, site maps, wireframes and high-fidelity screens for a payments software start-up company. I also assisted in user research, creating a design system, and prototyping our products.
DISH Network
UX/UI Designer
Designed and managed digital products from ideation to implementation, building custom software for Sprint and DISH sales representatives. Won two Silver Addy awards for the work, in 2016 and 2017.
Dish One
Art Director
Led a creative team to produce engaging content and enhance employee experiences in a fast-paced agency environment.
“Tom is an exceptional communicator who knows how to tailor his approach to meet the needs of different audiences.”
Imani Davis Senior Product Designer
“Tom is an advocate for our customers and his designs are always built from the customer perspective.”
Matt LaGrone Director of Product Management
“Tom did an excellent job learning about the dealer customer in the Fraud Prevention work and leading the team to think deeply and employ new methods of discovery. The flow-chart sorting exercise was a great way for everyone to understand where the leverage and pain points were in the customer experience.”
Jayson Sellers (Tom's Manager) Design Director
“Tom is consistently a great teammate. He is extremely thoughtful and careful to include input from all stakeholders, and is deliberate in making sure that we consider all points of view before making decisions. Tom maintains a calm but enthusiastic demeanor and I can tell he is a steady source of consistent guidance for his team, even in turbulent times.”
Scott Bradley Software Development Director
“Tom listens to & addresses stakeholder concerns proactively to impact the business agenda.”
Troy Tuttle Senior Sales Manager
“Tom was a leading force behind fraud prevention dealer research / empathy. His constant advocacy for dealers’ best interests brought this customer-centric approach to the forefront of our efforts.”
Ethan Westfall Senior Product Manager
I have over a dozen years in the design industry. After attending BYU, I started my career in Marketing and Advertising, working for DISH. It took me a few years, but when I discovered UX, I couldn't look back. I was encapsulated by the thrill of solving actual problems and pain points. When I'm not working, I love spending time with my wife and three kids playing board games and taking walks when the weather is nice. I also love tennis, pickleball, volleyball, woodworking and the outdoors. I love creating, and entreprenuership is a passion of mine.
Accolades
2026 BIG Innovation Award - ProtectID
Business Intelligence Group, 2026
Lead Designer on ProtectID, which stops fraud in car dealerships.
2025 A.I. Awards
The Cloud Awards, 2025
“Capital One has done outstanding work with its ProtectID service, bringing the power of AI-driven fraud detection to small businesses that need it most. By extending automated protection to motor dealerships of all sizes, ProtectID helps safeguard companies for whom even a single fraudulent transaction could be devastating. The inclusion of clear text and email notifications makes complex fraud detection simple and accessible to everyday users. The A.I. Awards is proud to recognize Capital One for democratizing AI in financial security and making advanced protection truly practical.”
Diamond Award
Dealer Division (Capital One), 2025
Team award for launch of a new product offering, ProtectID. This product helps car dealerships catch identity fraud.
Top Gear Award
Fund My Deal Experience (Capital One), 2022
Individual award for design and research work on the Diamond Plus initiative.
Mark of Distinction Award
Capital One Auto Finance, 2022
My cross-functional team earned the top Capital One Auto Finance award by implementing a self-service dealer settings feature, expanding lender options and increasing loan accessibility.
Clutch Award
Dealer Websites Experience (Capital One), 2022
Individual award for design innovation.
Circle of Excellence Award
Capital One, 2021
My cross-functional team of ten received a Circle of Excellence award, Capital One's highest honor, for the national release of Rebel, our internal underwriting tool. This marks our second such award in under a year, driven by the product's rave reviews and a 96-point increase in user NPS.
Circle of Excellence Award
Capital One, 2019
My cross-functional team received Capital One's Circle of Excellence award for SmartQueues, an AI solution I designed that optimizes application sorting and call efficiency. This initiative drives $23MM in additional annual NPV.
Silver Addy
AAF Utah, 2017
While at DISH, I received a Silver Addy for "Let Me Into Your House" sales parody music video.
Silver Addy
AAF Utah, 2016
While at DISH, I received a Silver Addy for TEAM poster in Guerilla/OOH category.
Eagle Scout Award
Boy Scouts of America, 2005
I learned how to tie knots and make fires, among other things.
